Email marketing is still one of the best ways to reach consumers, but indiscriminately spraying out messaging won’t get you the results you want. The real trick is personalizing your emails to the likes, preferences, and interests of your customers.
Recognizing the importance of creating personalized emails to deepen customer relationships, our retail client realized the need to rethink their digital presence when their current approach wasn’t working. Most notably, their marketing services couldn’t keep up with required turnaround times or provide the level of personalization needed. Plus, they had a lot of data, but couldn’t analyze it in a way that led to insights on what content is most engaging.
They needed a new approach to activate customer data and effectively build and deploy email campaigns.
