This entertainment company needed improve their website CX by implementing a cloud-based CMS, SSO, marketing automation, CRM, and ecommerce integration. We began by creating reusable templates and a personalized engagement strategy. Next we integrated their mobile apps to create a streamlined CMS and app management process. Finally, a new app experience was designed, featuring advanced ecommerce, mobile food ordering, and personalized targeting.
Concord’s collaboration with our client led to a successful digital transformation. By implementing a cloud-based CMS, SSO, marketing automation, CRM, and ecommerce integration, their park websites became unified and user-friendly. The project laid the foundation for other destination sites, maintaining consistency through reusable templates.
